WeShare Profiles Maher El Tabchy and Tabchilli in Dubai Founder Feature

Dubai based media company WeShare spotlighted founder Maher El Tabchy in a long form video feature exploring the rise of Tabchilli, the UAE fermentation led food brand known for kimchi, sauerkraut and probiotic rich chilli pastes.

In the interview, Maher shares his journey from experimenting in home kitchens to building a category defining Dubai brand focused on fermented foods, digestive wellness and flavour first nutrition. The video highlights Tabchilli’s dedication to slow fermentation, living cultures and culinary craftsmanship, positioning the company at the forefront of the functional foods and gut health movement in the UAE.

Fermented Foods & Gut Health in Dubai

The feature explains why foods such as kimchi, sauerkraut and naturally fermented sauces are resonating with health conscious consumers searching for probiotic foods in Dubai, clean eating and microbiome supporting diets. Through education and transparency, Tabchilli is helping make fermentation more approachable and relevant across the Middle East.

Founder-Led, Mission-Driven

Beyond the products, the video captures Maher’s entrepreneurial mindset built on patience, resilience and long term thinking, values that closely reflect the principles of fermentation itself. This approach has shaped Tabchilli into a recognised Dubai food innovation story and a growing platform for fermentation education in the region.

Watch the full feature here:
https://www.youtube.com/watch?v=4S5_jqEPbjw