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Founder Maher El Tabchy appeared on DXB Today on Dubai One to share a simple idea. Fermented food should not be niche. It should be part of everyday life in the UAE.
In the interview, Maher explained how fermentation transforms vegetables into flavour packed living foods that support digestion and gut health. He spoke about why staples like kimchi, sauerkraut and naturally fermented chilli pastes are gaining attention in Dubai’s wellness space, not as passing trends but as foods trusted for centuries across cultures.
From Craft to Education
The conversation went beyond products and focused on education.
Maher described how understanding the process behind fermentation such as time, salt, microbes and patience helps people rethink what healthy food really means. Through Tabchilli, his mission has been to make fermented foods approachable, delicious and grounded in real science rather than marketing hype.
The segment also highlighted how homegrown brands in Dubai are shaping a new food culture where flavour, function and craftsmanship are valued as much as convenience.
Why It Matters
This appearance strengthens Maher’s role as a public voice for fermentation and gut health in the region. Whether speaking on television, at events or through his brand, he continues to share a simple message. Slow food made properly can change how we eat and how we feel.
For viewers searching for fermented foods in Dubai, kimchi in the UAE or probiotic rich vegetables made locally, the interview positioned Tabchilli as one of the brands leading this conversation.
Watch the interview here:
https://www.instagram.com/reel/DUITZ-aiVwN/
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